Why Market Research Starts with Segmentation When people hear market research, they often think of surveys, charts, or long reports full of percentages. In practice, however, market research starts much earlier and much simpler: with classification. At its core, market research is the act of making sense of complexity. As technology evolves and markets expand,... Continue Reading →

It’s been almost three years since my last post. During that time, this little corner of the internet sat quietly, waiting. Before getting back to writing regularly, I decided to take a small step first: to update the basics. I wanted to make the blog a bit more readable, easier to find, and a little... Continue Reading →