Why Market Research Starts with Segmentation When people hear market research, they often think of surveys, charts, or long reports full of percentages. In practice, however, market research starts much earlier and much simpler: with classification. At its core, market research is the act of making sense of complexity. As technology evolves and markets expand,... Continue Reading →
Lately, I’ve been thinking about how much of life is really within our control, not in the cliché sense, but in the quiet, unglamorous moments when you realize how fragile every plan is. I’ve always been drawn to movement, to things that shift, evolve, and transform. I like change, maybe more than I should. There’s... Continue Reading →
It’s been almost three years since my last post. During that time, this little corner of the internet sat quietly, waiting. Before getting back to writing regularly, I decided to take a small step first: to update the basics. I wanted to make the blog a bit more readable, easier to find, and a little... Continue Reading →
What Writing a Thesis on Climate Change Taught Me As a graduate student deep in climate research, I’ve spent countless hours analyzing data, running models, and trying to make sense of a system that’s both vast and fragile. It’s been equal parts fascinating and overwhelming, but also deeply motivating. In this post, I want to... Continue Reading →
I’ve been wanting to change a few things in my life for a long time. I’m starting to write here, hoping that the writing process will help me along the way.
